China’s Secondhand Market Is Quietly Rising
The news that Luxury group Kering is investing $216 million in the French secondhand marketplace, Vestiaire Collective, has once again...
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Luxury Marketing & Retail Consulting
ASIA
SERVICES
l'Atelier Peony is a boutique marketing consultancy firm specializing in Luxury Marketing, bringing brands to Asia and making them shine. Based in Annecy, France, l’Atelier Peony supports firms of all sizes in building their brand and executing effective marketing communications in Asia, with a focus on China. Knowing the fashion and luxury industries inside out, and extensive experience in cross-cultural marketing are two essential assets of l’Atelier Peony by Oscar.
Profound In-house Experience and Luxury Brand Management
ABOUT OSCAR
Oscar Sand is the founder & CEO of l’Atelier Peony by OSCAR, a luxury marketing strategist from China. With more than 20 years of experience in branding and marketing, she has worked as the Senior Marketing Director for several prestigious fashion brands, including Giorgio Armani and Hugo Boss. She has extensive experience in 11 diverse Asian markets and particularly in her home country of China.
Oscar is a consultant, lecturer and trainer on luxury marketing, and a regular writer on LinkedIn.
Born and raised in Hong Kong, Oscar has worked across an expansive geographical horizon in Asia, that includes China, Singapore, Taiwan, Japan, Malaysia, Thailand, India, Vietnam etc.
Annecy, France is her home since 2015 and thenceforward Oscar has worked with clients in Europe and America.
TESTIMONIALS
Few people have impressed me when I worked in Asia; Oscar is one of them. “A genuine expert” is how I would describe her.
I hired Oscar as our Senior Marketing Director when I was the President & CEO of Hugo Boss Asia Pacific, we had worked together for four years and I was extremely pleased with the results. Her profound experience and knowledge of the Asian markets, the vast connections with business partners, press and celebrities, her impeccable instinct and taste as well as outstanding interpersonal skills made her a remarkable expert.
As a luxury marketing consultant and adviser, Oscar earns all my trust and most glowing recommendation. She had never let me down, and I know she won't cause anybody down.
Gerrit Ruetzel
CEO of the Americas, Bottega Veneta
TESTIMONIALS
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